How Buyers Really Decide (And How to Influence It)

Instructor: Awaiss Mirza
Duration: 6 weeks
Videos: 6
Lifetime Access for: £29

Course Overview

Persuasion science has been studied for over 60 years and there is a science behind it. People do not consider all available information in order to guide their thinking.

There are 6 rules of thumb or shortcuts that guide human behaviour and you will learn about them in this course.

Course Content

Course Content

Reciprocity
Scarcity
Authority
Consistency
Liking
Consensus
Science of Persuasion Outro

Course Instructor

Awaiss Mirza

Handling Objections, Buying Signals and Closing

Awaiss Mirza is a seasoned learning and development expert with a proven track record in sales enablement, training, and people development. As the Managing Director of Hive Mind Training, he helps businesses implement global sales enablement strategies, leveraging AI-driven learning and scenario-based training to drive revenue growth. With extensive experience leading sales development for FTSE 250 companies, Awaiss has a history of designing impactful training programs, streamlining processes, and integrating CRM systems.

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