Communicating Value That Actually Lands (Beyond Features & Benefits)

Instructor: Awaiss Mirza
Duration: 10 Minutes
Videos: 4

Lifetime Access for: £29

Course Overview

When you’re looking at your sales model and attempting to write your marketing plan or just thinking through how you may present your ―pitch to the customer, how will you determine what information to include? What information will your potential customers really want to see and hear?
What you need is a ―fabulous” sales model – one that gives you everything you’re looking for in one glance. You need the FAB sales model!

Course Content

Course Content

FAB Chapter 1
FAB Chapter 2
FAB Chapter 3

Course Instructor

Awaiss Mirza

Handling Objections, Buying Signals and Closing

Awaiss Mirza is a seasoned learning and development expert with a proven track record in sales enablement, training, and people development. As the Managing Director of Hive Mind Training, he helps businesses implement global sales enablement strategies, leveraging AI-driven learning and scenario-based training to drive revenue growth. With extensive experience leading sales development for FTSE 250 companies, Awaiss has a history of designing impactful training programs, streamlining processes, and integrating CRM systems.